A Shopify store for non-alcoholic cocktail bitters
All The Bitter makes handmade, alcohol-free cocktail bitters from organic herbs. Founders Ian and Carly met as sommeliers at The French Laundry. I built their Shopify store and look after the infrastructure behind it.
The situation
A small direct-to-consumer brand depends on its store working every day: product pages that sell the flavor, a checkout that holds up, and order and marketing email that reaches the inbox. Bot traffic was starting to get in the way.
What I built
The Shopify store itself: product pages, collections, recipes and the store locator, designed to sell flavor to people who don't drink as well as people who do.
I also moved the domain's DNS to Cloudflare so the store could use Bot Fight Mode to filter junk traffic before it reached Shopify, and tightened up email authentication (DMARC and DKIM) along the way.
Highlights
- Shopify store designed and built
- DNS moved to Cloudflare with Bot Fight Mode on
- Email authentication set up so messages reach the inbox
